Erica Littlewood
Richard Webber
“Richard and Erica will answer the brief but their curiosity will take them further.”

Our work

Here is what our clients have to say

" I have hired Cambridge Direction to carry out a spectacularly diverse range of briefs during my 10 years at Pan Macmillan, and before that, at other publishing houses. These range from major brand reviews to individual author research. My reason for using Erica and Richard are the consistently outstanding results based on their help with building the brief, their understanding and experience of my markets, their methodical approach to the process, and their superb interpretation and insight of the research findings. I wouldn't hesitate for a moment in recommending Cambridge Direction."
Geoff Duffield, Group Sales & Marketing Director, Pan Macmillan publishers

“The fact that Erica and Richard have conducted so many projects for us over the years is the best testament of their ability to conduct research which is not only stimulating but contains clear, concise action pointers to really focus on helping us drive our business forward. They are passionate about every brief and always go that extra mile to over deliver.”
James Armitage, Marketing Director, Brakes

“Cambridge Direction do a great job for us, every time. They always beat deadlines and have the flexibility that small players such as Tiptree need. We have no hesitation in recommending them for their professionalism, proactive attitude and top quality customer care.”
Ian Thurgood, Joint Managing Director, Wilkin & Sons

“Across our work with Cambridge Direction, focusing on some of our biggest fiction brands, we have been highly impressed with the quality of the response to each brief. This quality is epitomised through their strong attention to detail, concise analysis, and clear and creative ideas for change. I couldn’t recommend them enough; and we like working with them too!”
Claire Round, Marketing Director, Random House

“Richard and Erica have always delivered top quality work. They are experts in the field of Foodservice Market research and have delivered countless projects for me on time, to budget and always with actionable, illuminating insights. I thoroughly commend what is a very rare commodity in their field.”
Chris Cannon, Marketing Director, worked with Cambridge Direction whilst at Unilever, Heinz and currently at McCormick

“As a specialist foodservice communications agency we rely on good business sense research, which in the disparate marketplace we operate can be a challenging process. In working with Cambridge Direction over many years, we have forged a professional partnership, which has enabled us to deliver some ground-breaking market research reports as part of our clients’ marketing communication mix.

Erica and Richard have always provided valuable expertise and guidance to our project briefs, often helping to take the project to a higher level by challenging the objectives in a productive and insightful manner. Their previous professional experience gained in the advertising industry enables them to get on board instantly with our communication aims. This coupled with their in-depth understanding and empathy of the foodservice sector, ensures that their involvement and delivery adds value at every stage.

Above all, they are true professionals who have a true passion for what they do. If you are looking for an intelligent, flexible and challenging research partner, then you have found it in Cambridge Direction.”
Rebecca Riches – Managing Director The Hub

“Having worked closely with Richard and Erica in a previous life I knew that I could rely on them to support us with the initiation of an important project for our company. As this project meant working directly with our new client it was vital that our early relationship was not compromised. I'm delighted to say that Richard and Erica provided KISS with a highly professional and successful research service which has provided us with a clear platform for future development.”
Richard Bland, Creative Director, KISS Communications

“I have known Cambridge Direction for many years and so it was with great pleasure that I commissioned Richard and Erica to undertaken some fundamentally important qualitative research on behalf of The Cambridge Preservation Society. The purpose of the research was to create insight and understanding about the charity’s relevance to people who live locally. The charity needed to change and develop and Cambridge Direction’s work allowed us to move forward with confidence to form a new positioning and launch a new name – Cambridge Past, Present & Future – which will strengthen the charity into the future. We are indebted to Cambridge Direction for their work. I would unhesitatingly recommend Cambridge Direction.”
Robert Ware, Trustee, Cambridge Past & Present

"I have worked with Richard and Erica at Cambridge Direction several times over the last 4 years. Without exception their work is insightful and as a result they have been instrumental in helping to identify the next big idea, whether that be for a communications programme or something more experiential. Their expertise is diverse, from brand positioning work to evaluating specific communications messages and to understanding consumers' behaviour and their interaction with brands in the decision making process. As well as being extremely talented and professional, Richard and Erica are also a joy to work with."
Simon Taylor, worked with Cambridge Direction when at JWT, now with Imagination

"Cambridge Direction has been pivotal in refining one of our core products using Chef based insights. They didn't just provide us with another research report, they gave us actionable recommendations. One of the aspects of our relationship with them is that high quality ad-hoc advice and guidance is only a phone-call away. I have no hesitation in recommending Cambridge Direction as a research partner.”
Howard Tarr, Insights & Research Manager,
Premier Foods plc

And as all our client relationships started with an initial conversation, we’re only too happy to chat.

Our work
“Curiosity is one of the permanent and certain characteristics of a vigorous mind.”
Samuel Johnson
Great things we’ve seen in Thailand