“Erica and Richard are great at seeing the bigger picture and keeping the project grounded too.”

Individuals & Crowds

In a world comprised of individuals making their own statements and decisions, it is important to keep an eye on the trees among the wood.

The increasing role of social media in the contact a brand has with its constituency, means that conversations need to reflect both the personal and the social scales.

Each individual is important. It is the individual who buys.

But individuals are often part of a crowd, so the aggregated view is important too.

Research needs to be about acknowledging the individual while seeking the common strands that draw individuals together.

At Cambridge Direction we never lose sight of the needs of the individual but we also understand how they build together into a market and how this market can be influenced.

Individuals & Crowds
“No man is an island, entire in itself.”
John Donne
Great things we’ve seen in Bali