Erica Littlewood
Richard Webber
“Choosing the right route to get the answers is important to Richard and Erica, they don’t favour one methodology over another.”

Examples of research

 We offer a wide range of research methodologies and are very happy to discuss each in more detail.

Qualitative: we love exploring and delving deep through depths, groups, accompanied shops and observational work; conducting these face-to-face or online or by telephone with B2B targets, consumers and children.

Quantitative: this methodology can be much more than just hard facts and statistics, we use on-line, telephone and face-to-face routes as a basis for ad hoc studies, segmentation, tracking, CSS and product and concept/product evaluation and testing.

We organise illuminating immersion days and workshops too.

Side-by-Side - adding more to website/e-mail marketing research

This is our new way to add the views of human browsers to the development and evaluation of websites and e-mail marketing campaigns - adding the “why” to the “what”.

CatererOpinion - on-line panel & research tool to reach caterers

This is our specialist on-line foodservice panel developed to reach chefs, cooks and caterers - it’s flexible in its application being great for ad hoc work as well as follow-up research for promotions and sampling for example.
Examples of research
“It is not down in any map; true places never are.”
Herman Melville, author of Moby Dick
Great things we’ve seen in Turkey