Erica Littlewood
Richard Webber
“Erica and Richard provide a contrasting and complementary work background in the industry.”

About us as individuals

Here’s a flavour of whom you’d be dealing with…

Erica Littlewood BA Hons Leeds

Erica trained at the Publicis advertising agency before working in agencies in London and Cambridge, and was MD of Cambridge Consulting Group before setting-up Cambridge Direction in 1995.

Erica is a Full Member of the Market Research Society, a member of the AQR and the ICG

Erica has a collection of adventure, action holiday brochures by her desk, if she wasn’t running Cambridge Direction and a family she’d be leading a group up the highest, most remote mountain possible.

Richard Webber MA Cantab

Richard learnt his skills as a strategic account handler in London advertising agencies McCann Erickson and BSB Dorland before taking Board positions in major East Anglian agencies. Richard joined Cambridge Direction in 1998.

Richard’s desk is often home to freshly discovered fossils and ancient artifacts as well as new recipes. In a parallel life Richard sees himself as a cross between Indiana Jones, Charles Darwin and Raymond Blanc.

Richard is a member of the AQR and the ICG and gives lectures on market research.

About us as individuals
“Success comes in cans, failure in can'ts.”
Great things we’ve seen in Jakarta